American Marketing Association (AMA) delivers experiential learning that blends real scenarios, assessments, and interactive exercises, designed to build lasting business and leadership skills.
Proven training for business impact
AMA courses develop practical skills in leadership, problem-solving, and strategy that drive measurable performance.
Business-ready skills
Courses focus on real-world applications for immediate impact.
Interactive learning
Evidence-based exercises and assessments deepen engagement.
Grow leaders at every level
Training supports growth across roles, from team lead to executive.
Research-backed training from a leadership pioneer
Backed by over 100 years of expertise, AMA’s research-driven courses use real business challenges to build lasting leadership, problem-solving, and strategic skills.
Free course preview
Learn how to solve problems and make smarter decisions. This course explores simple vs. complex decisions and teaches three practical tools: decision worksheets, decision trees, and force field analysis.
Build your team's skills in key topic areas
Leadership
Build skills in emotional intelligence, trust, accountability, and influence to lead teams and drive change effectively.
Collaboration
Enhance team performance through courses on persuasive communication, active listening, collaborative problem-solving, and cultural competence.
Workplace culture
Support inclusive workplaces with training on unconscious bias, cultural awareness, allyship, and fostering belonging.
Strategy & execution
Strengthen strategic thinking and execution with tools like the ADEPTT model, negotiation planning, and innovation frameworks.
AI & digital readiness
Help teams understand and apply AI, manage digital transformation, and prepare for the future of work.
Productivity
Boost efficiency with training in feedback, delegation, decision-making, and developing high-performing, self-aware teams.
Available translations
Reach more learners with training that speaks their language — no barriers, just impact.
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Effective Problem Solving and Decision Making Tools
Learn to distinguish problems from decisions and use tools like decision trees and force field analysis to make better, more confident choices.
Building a Customer-Focused Strategy
Identify customer needs, set strategic objectives, and align your team’s mission with your company’s vision.
Motivating and Influencing Throughout the Organization
Motivate and influence without authority using persuasive tools like ethos, pathos, and logos to build business cases that resonate.