The classic image of a smiling flight attendant demonstrating how to buckle your seat belt just got a major overhaul. Virgin America has redefined the flight safety video by intermixing contortionists, child rappers and dance numbers with announcements about exits and oxygen masks. The unique approach to a commonly ignored speech is garnering lots of attention and accolades for Virgin, as well as plenty of traffic to the video (nearly 500,000 views in one day).
Virgin America isn’t the only company seeking to better engage viewers through innovative approaches to training. Many sellers on OpenSesame use pop culture references, satire or even cartoons to relay valuable information.
Check out our own sassy sellers and their exciting approaches to training.
Fans of Carrie Bradshaw and the “Sex and the City” series will enjoy this course from Deliverers (DTV). The main protagonist is worried about losing her boyfriend, so her business owner friend shares how customer service strategies can be used to approach the problem. Though the metaphor of a keeping a man, viewers learn how to retain customers in a tough market.
General Office Etiquette: Please Play Nice With Others! There'll Be Fewer Workplace Injuries That Way
Satire is BigPow Training’s weapon of choice for making engaging training courses. The General Office Etiquette course opens on the presenter commiserating with the viewer for the unfortunate circumstances which have caused them to get a job. He goes on to state the course will teach viewers how to be the most annoying employee possible in order to minimize actual work time. Using examples such as showing up to work only when you have a presentation or someone to flirt with, viewers learn appropriate behavior through the extreme examples of what not to do. Pay close attention—with BigPow, you never know what’s coming next!
Need to train your employees on the proper techniques for handling sensitive information? Send them on a mission! Through interactive games, Compliance Cartoons sends viewers on a mission to protect confidential information and teaches them the necessary protocols along the way. Viewers can only get to the next mission location, such as the safe house, by correctly answering quiz questions.