We all know a picture is worth a thousand words, but when it comes to social media, visual content might be worth even more. Research consistently shows posts to social networks are more effective when images are included. For example, photos on Facebook receive more likes, comments, and shares than text, videos, and links. On Twitter, tweets with images average twice the engagement rate as tweets without images, and links with embedded photos perform 29% better than tweets with text and links.
While there are many tools available to create visual content for social media, my favorite tool is Canva, a simple online design software. With Canva, you can create images for Facebook, Instagram, Twitter, Pinterest, Google+, as well as blog graphics, business cards, emails, presentations, and fliers.
Once you select the type of design you’d like to create, you can use Canva’s different free layout, text, and background options to shape your design. (Canva offers additional design features for a small fee for each feature.) I usually select the square Social Media option because it works well on Facebook, Twitter and Instagram.
In the Layout option, you can select a pre-designed layout and simply change the text by clicking on the text box.
Using the Text tab, you can text boxes or add pre-designed text features. And just like in the Layout tab, you can edit the text within the pre-designed features by clicking on it.
In the Background tab, you can select a solid background, one of the free patterned backgrounds.
Or you can set an photo as the background of your design in the Upload tab. Simply click the Upload tab, drag and drop your photos into your browser window. You can also search the web for images or use photos from Facebook. When I’m creating images, I try to use photos I have taken.
When your image is ready to be posted on social media, simply download it (using the button in the upper right corner) and share away! The possibilities are truly endless, and to ensure you get the most out of it, be sure to check out Canva’s tutorials.
I’d love to see the visual content you create, so please tag OpenSesame or share a link in the comments below. For other tools to create visual content, check out our Piktochart course and our post on Adobe Photoshop. For more digital marketing resources, check out posts from Marketing Week.