A brand is a personality—it gives objects or ideas a tangible presence. Brand personality is why Apple customers wait for hours in line for the latest product or Starbucks patrons pay more for a cup of coffee. They either identify with or have a desire to be associated with the characteristics of that particular brand. If your company wants to encourage elearning usage, it is important to craft a strong brand identity employees want to be associated with.
This is the second in a series of blog posts intended to help you evaluate elearning courses by considering the effectiveness of the visuals they include. The first in the series was about organizing elements within a visual to ease perception. This time, we’ll “focus” on directing the eyes of viewers to particular elements on the screen (sorry, bad joke—I couldn’t stop myself).
If you’re visiting the OpenSesame website, chances are you’re considering buying an elearning course. And if you do buy a course, you no doubt want it to be a good one. By which I mean that people who complete the course will have knowledge, skills, or attitudes they didn’t have before.
But how do you know if a course is “good?” How can you tell if it’s going to help your employees gain knowledge, develop skills, or hold specific attitudes?
“I think your elearning courses succeed because they have personality.” This comment was part of a conversation I was having with an L&D peer at a conference recently. I was really happy to hear it. When we were putting our elearning courses together, we thought a lot about how we were going to engage learners in the conversation. We wanted our instructors to seem spontaneous and genuine. After all, we're a presentation and facilitation skills training company. If we were going to do this right, we needed to be able to model the behaviors we were teaching.
Human communication can be broadly defined as the sharing of experience or the creation of meaning between two or more people (Tubbs & Moss, 2008). Moreover, our ability to make meaning through the use of signs and symbols (images) is what makes human communication so unique. Nonverbal communication, by which more than 60% of social meaning is transmitted (Burgoon, Buller & Woodall, 1989), is essentially unspoken communication. This demands a growing pedagogy for elearning instructional designers to teach using nonverbal communication, ‘learn by doing,’ discovery learning, peer to peer learning, and ‘problem solving’ to improve the learning experience.
If you're like me, you’ve been counting down the days until the new Hunger Games movie is out. Now the day is finally here! Even if you’ve read all the books, you’re still aching to know if Katniss and Peeta end up together or if she can survive the next Hunger Games.
Want to squeeze in some learning for your team before the end of the year, but worried you’re out of time? Have no fear! OpenSesame has you covered. There’s still time for learning in 2013.
Use up the rest of 2013’s learning budget to ensure your 2014 budget is secure. No need to fall victim to a “use it or lose it” policy this year; no matter how much you have left to spend, you can find quality training on OpenSesame’s elearning marketplace.
A healthy office = happy employees and increased productivity. Keep your workplace healthy this flu season, and avoid productivity loss due to an excess of sick days. We have officially entered the 2013-2014 flu season, so protect yourself and your employees as soon as possible!
With the rapid expansion of the online training industry, it seems like there is a new LMS or content provider announced every day. Many seek to fill a perceived content gap in the market—offering only tech courses or focusing on the healthcare sector—but few seek to address additional customer pain points. A recent survey by Latitude learning discovered a lack of content options isn’t the only pain point for elearning buyers.
Hiring a remote workforce offers many benefits for both the company and the employees--reduced overhead costs and more schedule flexibility for employees are key examples. However, without the benefit of regular face-to-face interaction with other employees or a supervisor, training and retaining remote workers can be a challenge. We interviewed Ashley Verrill, via Skype, to learn about how Apple overcomes this challenge with their At-Home Apple Advisor's Program.