Growth Hacking: If you work in a company that has a marketing department, it’s probably a term that you’ve heard before. But what is it exactly? True to its name, growth hacking is a way of achieving exposure and growth through non-traditional means. Along with social metrics and analytics, techniques such as search engine optimization, website analytics, and content marketing are some tools that growth hackers use. Growth hacking is primarily used within tech companies, particularly startups, because of how cost-efficient and low-budget it can be. Facebook, Twitter, LinkedIn, Airbnb and Dropbox are famous and successful companies that used and still use growth hacking techniques. ... [more]