Author: Katie Hurst

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Big News Out of ASTD International Conference & Expo 2014

This past week I had the privilege of attending my first ASTD (American Society for Training & Development) conference in Washington D.C. It was fantastic connecting with colleagues, partners and clients in our nation’s capital, as well as getting a chance to learn more about current trends and developments within the industry. One of the… Read more »


Marketing Your eLearning Initiative – Email

When it comes to corporate elearning, we all hope “if we build it, they will come.” And while initial excitement may result in high usage, building long-term interest in your elearning initiative requires regular communication regarding the program’s benefits and content. The next several posts of the “Marketing Your eLearning Initiative” series will focus on… Read more »

Train track cover

Free eBook: Build Training Programs That Last

Just as we all began with basic addition and worked our way up to algebra and geometry in school, our professional skills must be built up over time. A training course here or there over the span of a year can help employees with short-term needs, but does not allow the build-up of knowledge critical… Read more »

Marketing Your eLearning Initiative – Branding

Let’s perform a quick exercise. What brands do you admire? Okay…hold those brand names in your head. Now, list three adjectives that come to mind when you think about those brands. Put your responses in the comments. When I did this same exercise at a conference, many in the audience had thought of the same… Read more »

MOOC definition

Elliott Masie's MOOC Symposium Recap

The MOOC (Massive Open Online Course) phenomenon that has been shaking up higher education for the past few years is slowly beginning to find its way into corporate conversations. Many companies are seeking to better understand the MOOC model and the possibilities for application in their own training programs. It is no surprise then that… Read more »

Holding Stanley Cup

Marketing Your eLearning Initiative: Finding Your Champions

Increasing engagement in your elearning program takes more than an email every now and then. Just as a consumer must have 5-7 touch points with a brand to consider purchasing, your employees need frequent reminders on the value of online training. Earlier this month, I shared how establishing a set of objectives for your elearning… Read more »

Exxon Valdez

Lessons Learned: 25 Years After Exxon Valdez

Today marks 25 years since the Exxon Valdez struck Bligh Reef near Prince William Sound in Alaska. On March 24, 1989, the crippled oil tanker released nearly 11 million gallons of crude oil into the Sound, contaminating more than 1,300 miles of shoreline and severely damaging local wildlife. Prior to the Deepwater Horizon, the Exxon… Read more »