Lessons from marketing to increase your learner engagement

“If you build it, they will come,” right? Unfortunately, this is rarely the case in elearning. You start by implementing an learning management system (LMS), selecting needed courses, structuring and organizing content, but those are just the first steps to creating a successful learning program.
As learning professionals, we know that building a learning and development program does not end as soon as course content and learning materials are simply purchased and delivered. One of the biggest challenges can be the marketing and promoting a learning program to engage learners and increase consumption of content and gain the benefits of your L&D program. Timely communications along with content variety, relevance and accessibility have all been proven techniques to increase initial participation in your training program. But we too often see learner engagement surge during the launch of a company’s training program, only to taper off in later months.


This webinar with Paula Chenea and Katie Johnson, Senior Customer Success Managers at OpenSesame, explains why you need and how to plan a full year of internal marketing communications to not just GET your learners engaged, but KEEP them engaged.  In this webinar, you will learn how to develop a 12-month internal communications strategy for your training program, case study examples of real companies that successfully increased elearning utilization in the year following their initial launch, and best practices to get started regardless of marketing or internal resources