London School of Sales helps sales teams grow with practical, mindset-driven training. Built by sales professionals, these online courses give learners the tools, strategies, and confidence to succeed at every stage of their career.
Sales training built by salespeople
London School of Sales delivers practical, mindset-driven training that builds confidence, planning skills, and long-term success.
Close deals with confidence
Tackle real challenges with scenarios and solutions grounded in daily sales work.
Mindset meets method
Planning tools and habits that build skills and strengthen a growth mindset.
Growth at every level
Built to support everyone from new reps to seasoned sales managers.
Clear, practical, and conversational
Lessons use real sales examples, step-by-step tools, and guided reflection to help professionals apply what they've learned quickly and build long-term confidence.
Free course preview
In sales, mindset matters. Learn the five essential sales mindsets, how to shift from fixed to growth thinking, and build habits that set you apart and drive long-term success.
Build your team's skills in key topic areas
Sales fundamentals
Learn every stage of the sales cycle, from prospecting to closing, using proven frameworks, tools, and mindset-driven techniques.
Account & relationship
Strengthen account planning, trust-building, and renewal strategies to grow long-term customer value and retention.
Sales communication
Sharpen verbal, non-verbal, written, and visual communication to build clarity, credibility, and customer engagement.
Sales strategy & planning
Develop strategic sales thinking with tools for forecasting, metrics, meeting planning, and persona-based selling.
Sales leadership & coaching
Support performance with training in personal credibility, coaching, values, decision-making, and managing change.
Sales mindset
Grow a winning mindset and emotional intelligence to navigate pressure, objections, and customer personalities with confidence.
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English Explore popular courses
Handling Objections
Turn objections into opportunities. Learn strategies to handle pushback, set boundaries, and confidently guide sales conversations forward.
Account Management Planning
Learn how account planning builds trust, drives long-term growth, and helps uncover revenue opportunities through strategic relationship management.
Sales Negotiation
Learn how to prepare for and manage effective negotiations with a clear framework—identify tradeables, avoid pitfalls, and reach stronger agreements.