Drawing on responses from 3,749 professionals across 101 countries, this report captures L&D at a pivotal moment. AI has reshaped expectations – expanding possibilities while exposing the profession’s historic focus on content creation. While enthusiasm for AI has levelled off, interest in personalization and the need to prove value continue to rise, reflecting both opportunity and anxiety.
L&D teams report rising demand, limited capacity, and growing pressure to demonstrate impact. Organisational friction and uncertainty about ownership of capability development add to the strain. At its core, the report poses a defining question: is L&D a content provider, or a driver of individual and organisational performance? The answer will determine its future.