Be on Trend

Be on trend

Now more than ever, it is critical that your business strategy is on trend with what customers want and need.  Things are changing rapidly for so many businesses you must be flexible and adapt or your business might just disappear.  

Start by identifying the trends that are on fire right now (they might be COVID related and might not).  Next, examine your current business strategy and see how you can integrate those trends into your business today (or in the short term).  Third, realign your go-to-market strategy to incorporate the trend into your unique value proposition, messaging, positioning, product, pricing and even your target market.  

I have a client who offers an incredible line of coffee function drinks ( which has three SKUs (KETO, Mocha, and New Orleans).  And guess which one far outsells the other two.  You got it, KETO.  Why?  Because it is on trend.  

You want the momentum from that trend to be pushing your business forward (and sales up) rather than the drag of not being on trend and holding you back.  I can tell you from experience, businesses that are on trend are so much easier to run than ones that is not.  

If you would like to learn more about being on trend, just click on the video below:  

Seth Godin is an online marketing guru is well-known for advice about branding, promotion, and positioning. Given his field of expertise, it’s no surprise that he’s made all the right moves when it comes to thought leadership. He parlayed his internet startup experience in the 1990s and early 2000s into 18 best-selling books, is a sought-after speaker at major industry events, and offers blog posts, videos, and links to interviews via his website. He’s also garnered a significant following on social media, with hundreds of thousands of followers awaiting his next pithy post.