Tag: sales

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How to Equip Sales Reps With the Necessary Business Skills to Land C-Level Buyers

Unfortunately, all too often sales representatives rarely achieve those desired C-level sales. A recent Forbes article explains, “eight out of 10 executive buyers consider the sales meetings they take to be a waste of time” and believe that representatives do not demonstrate an adequate knowledge of their buyers business. Perhaps this is not purely the inherent… Read more »